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Equine Journalism

Date/Time
Date(s) - September 11, 2017 - December 3, 2017
This is an online course

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Equine Journalism Fall 2014Equine Journalism provide you with the necessary tools, techniques, and knowledge in order to help you become a published author and develop a career in Equine Journalism. Publishers are always looking for new writers, but these writers can fail simply because they lack the basic skills necessary to get the attention of editors.
This course has been designed to assist you in developing the skills needed, including knowing how properly analyze publications to suit your needs, to write a proper query and who to submit it to, how to properly research, interview, and create written copy that gets noticed and accepted on the first try. You will also learn how to self-edit, understand contracts and copyright rules, and how to create pleasing photographs to accompany those submissions. Nothing is more satisfying than seeing your first by-line, article and photograph in a publication.

Learning ObjectivesEvaluationInstructorRegistration
During this course you will:

  • understand the basics and roles of journalism and the equine publishing industry
  • demonstrate various writing styles
  • describe your writing niche
  • generate story ideas
  • learn research and interview techniques
  • write a well composed query letter
  • interpret a writer’s contract, know what writers are paid and how to interact with publishers
  • practice writing and editing an article, and know how to present articles in manuscript format
  • compose and edit images suitable for inclusion in an article for publication
  • recognize ethical issues and know appropriate conduct with respect to journalism

  • Quizzes 5%: There will be two online quizzes. Each quiz consists of a number of true or false statements and multiple-choice questions which cover the weekly unit material.
  • Assignments 45%: There are three short assignments; writing a query letter, conducting an interview, and an article outline.
  • Photography Discussion10%: Sharing photos and discussing photography with a guest speaker
  • Final Assignment 40%: During the course you will complete an article manuscript.

We would like to express our gratitude and best wishes to our Equine Journalism Instructor, Barbara Sheridan. Barbara will be retiring from facilitating this course.

We are currently recruiting a new course instructor.
Equine Journalism Instructor Barbara SheridanBarbara Sheridan

Barbara Sheridan is an award-winning freelance writer and photographer and a former Associate Editor of HorseCare Magazine. She combines a strong set of communications skills with a sharp creativity and uncanny ability to reach a target audience.

She writes on numerous topics, including equine health and horse care, business and personal profiles, veterinary topics, and marketing and business for the equine and agricultural sector. Barbara draws on her 25 years of horse ownership and related experiences as fuel for many of her stories. Since 1999, her work has appeared in numerous publications.

In addition to her work as an equine journalist, Barbara also provides promotional communications for several organizations in the non-profit sector including the Canadian Thoroughbred Horse Society (Ontario Division), Rare Breeds Canada, and the Donkey Sanctuary of Canada.

Early Bird Registration Fee: $495.00 (Cdn)

Regular Registration Fee: $549.00 (Cdn)

Registration is limited to 60 students.

There are no international student fees and we welcome students from around the world.

You will find the registration page at our new OpenEd Student Portal – register for the Equine Journalism course.

Equine Journalism can be taken as a single course and is considered an elective course in the Certificate in Equine Business Management, and the Diploma in Equine Studies.

Ready to Register?

You will find the registration page at our new OpenEd Student Portal – register for the Equine Journalism course.

Equine Journalism can be taken as a single course and is considered an elective course in the Certificate in Equine Business Management, and the Diploma in Equine Studies.

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