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Equine Event Management

Date(s) - January 14, 2019 - April 7, 2019
This is an online course


Equine Event ManagementEvent management is a growing industry, and an opportunity for business owners to expand into this area as both a promotional and a business opportunity are growing. Event management considers the complexities of organizing a wide variety of equine events and will help students develop strong planning and management skills needed to set up and oversee events with or without horses. In this course, you will learn the principles of event management and the skills to develop, initiate, run and evaluate an event. By the end of the course, you will have created an event plan.

This course is designed with the option to host your own event or complete one of the event scenarios presented to the class. Each week you will look at specific elements of event planning as you develop and implement them into your event plan.

Learning ObjectivesEvaluationInstructorRegistration

By the end of the course, you will

  • Use an event management planning process and apply it to a variety of equine events
  • Identify the role of the event manager and their impact on a successful equine event
  • Identify environmental impacts and create a safe and healthy environment for horses attending your event
  • Apply event management principles in:
    • Developing the concept for an event
    • Creating an event management plan
    • Assessing risk and developing a risk management strategy
    • Creating a budget and financial procedures
    • Developing a marketing plan
    • Securing sponsorships
    • Managing volunteers and staff
    • Evaluating event outcomes

This is a 12-week course consisting of 12 units. Each Unit starts on Monday and ends on Sunday. Weekly readings, activities, discussions, and assignments are presented each week in the course website.

Quiz (5%): There will be one online quiz consisting of some true or false statements and multiple-choice questions which cover the weekly unit material.

Participation (15%): Participate in class discussions,  responding to specific class learning questions and interacting with invited Guest Speakers.

Event Planning Assignments (60%): There are four planning assignments which reflect different event planning principals. Students can plan an event of our choice or choose from a selection of event scenarios presented by the instructor.

Unit Case Studies (20%): There are two case studies to complete with your assigned discussion group.

Instructor: Shelby Pennington

Shelby graduated from the University of Guelph in 2015 with a Bachelor of Arts with a focus on history and business areas. Shelby grew up riding horses and competing in shows/rodeos on both the local and National level.  She began volunteering her time to ensure these associations continued to flourish.  Over the years she came to realize her passion for planning events and began her own event planning business.  Shelby has had the opportunity to work with many organizations in the western equine realm.

Shelby enjoys spending time with her husband, two dogs and horses on a small farm outside of Guelph.  She brings her knowledge, passion and enthusiasm for equine, wedding and event planning to this course and is looking forward to working with everyone!


Registration is limited to 60 students. There are no international student fees, and we welcome students from across the world.

You will find the registration page at our program page on the OpenEd Student Portal – register for the Equine Event Management course.

Ready to Register?

You will find the registration page at our new OpenEd Student Portal – the Equine Event Management course.

Equine Event Management can be taken as a single course or as an elective or required course in the Diploma in Equine Studies and Certificate in Equine Business Management

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