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Equine Business Management

Date(s) - September 14, 2020 - December 6, 2020
This is an online course


Equine Business ManagementDeciding to turn your passion for horses into a profitable business requires planning. Starting and running an equine enterprise is unique in many ways, as the horse industry has many considerations that may not be common to other small businesses. From understanding the scope of the equine industry to writing a complete business plan, this online course helps you identify items that must be considered before you launch your equine enterprise, as well as guidelines for those already running a business in the equine industry.

Learning OutcomesEvaluationInstructorsRegistration

The Equine Business Management course is the first course in a series of three courses which will directly assist you in establishing an equine enterprise now or in the future.

These courses are:

Equine Business Management
Marketing & Communications in the Equine Industry
Equine Business Finance & Risk Management

All of these courses will help you research your business concept and develop a business plan.

The learning outcomes for this course Equine Business Management are:

  • Develop and write a Business Plan for your equine business
  • Conduce and research your business idea, market, and competition to identify profit opportunities
  • Interpret and analyze basic financial statements to guide and improve your business
  • Measure your need for  staff and create an organizational plan
  • Learn to evaluate, select and manage your suppliers and vendors
  • Develop communication skills to improve customer relationships
  • Discuss liabiity and insurance areas of an equine business

This course has been developed in a way to provide you with opportunities to work on the development of an equine enterprise. This is a 12-week course consisting of 12 units, Each Unit starts on Monday and ends on Sunday. Weekly readings, conference areas for discussions with your instructor and course participants and descriptions of learning activities are presented each week. We have invited guest instructors who will be joining us as instructors throughout the course.

Course topics include:

  • Exploring business opportunities in the equine industry
  • Developing your business idea
  • Defining your business
  • Communicating as a business professional
  • Managing your people
  • Marketing your business
  • Building a profitable business
  • You as an entrepreneur

Business Plan 35%
Activities 25%
Business Operations 20%
Graded Discussion 20%

Please Note that assessments are subject to change.

Lead Instructor: Rachael Hunter, MBA

Prior to earning a degree, Rachael spent her time working in different areas of manufacturing, retail goods distribution, and transportation. After earning her Bachelors in Equine Industries Management she took on the role of Stable Manager with the University of Minnesota Crookston. This position morphed into a lab services coordinator position as well, which allowed her to provide instruction for the Equine Reproductive Techniques labs. It was this change that ignited her interest in college-level instruction.  While earning her Master’s in Business Administration with an emphasis in management, she signed on with the University of Minnesota Crookston again, this time as Adjunct Faculty. As an adjunct she enjoyed teaching a variety of equine science courses.  Together with her husband, she shares in the operation of two businesses. One is an agriculture operation that grows small grains and hay. The other is a small trucking company that provides trucking support for the ag operation, and also does custom hauling.

While her career has become very equine focused, she also maintains horses for her personal enjoyment as well. In the past she and her husband have bred thoroughbreds. Their last colt is running under his current owner in Indiana. Currently, there are only two thoroughbred mares in their pasture.   More recently Rachael has spent time training and showing two western pleasure mares, a Quarter Horse and an Appaloosa.  Along with her pleasure horses, and two thoroughbred mares, Rachael has a pair of miniature horses which she uses for driving. Recent property renovations have also allowed her to provide boarding on a small scale.

Assistant Instructor: Chris Pohlkamp

As a training consultant: In 1989, after 15 years in the private sector Christine left her post as National Training Manager at a large national company to design and facilitate relevant training and organizational development programs for clients in business and government. At that time she formed Nova Training and Consulting. When not facilitating a wide range of topics to the public and private sector, Christine acts as an in-house subject expert resource, assisting clients through ROI evaluations of programs, creating customer service strategies, and assisting clients in their time management skills. Christine also creates performance management tools; interview guides, conducts time and motion studies and acts as a mystery shopper.

On the horsy side: One of her most interesting experiences has been in the creation of her management training and team building workshops using horses as the avenue of learning. These give the learners a chance to see horses in a different light and they get a chance to be part of a learning experience with a horse.

Christine also has a breeding farm under the name of Polecat Paints and Friesians. The farm was created due to a wish to own a Friesian. Christine bred her paint mare to two Friesian stallions and was lucky to have two lovely fillies. Both have been sold and are now doing well in the dressage and eventing disciplines. Christine furthered her desire to own a “real” Friesian in 2008 when she bought her first Friesian mare, who is now in foal to a Gypsy Vanner. She bought her second Friesian mare in May of 2011. Both mares are ridden in western competitions.

Guest Instructor: Catherine Willson, B.A., LL.B.

Catherine was called to the Ontario Bar in 1989 and is the founder of the law firm Willson Lewis LLP located in Toronto, Ontario. Willson Lewis LLP is a litigation boutique firm practising in the areas of Civil and Commercial Litigation, Employment Law, Construction, Family and Equine Law. Catherine is an Executive Member of the Canadian Bar Association (Ontario) – Civil Litigation section and the Toronto Construction Association, Chairman of the Risk Management Committee – Royal Agricultural Winter Fair, and a member of the Association of Trial Lawyers of America and The Advocates’ Society. She is a regular speaker at legal conferences and writes on legal issues for Horsesport magazine and other publications. She has owned and shown her own horses on the hunter-jumper circuit. Her involvement with horses spans the last 28 years and she is well recognized in the horse industry for her knowledge and experience in equine law.

Guest Instructor: Mike King

Mike King is a General Insurance broker and is owner/operator of Intercity Insurance Services Inc. A lifetime horseman, Mike has owned horses, competed in various disciplines, worked in the industry as a riding instructor, judge and boarding facility manager. Mike is a specialist in insurance products related to the equestrian world and has developed and successfully marketed a wide range of products designed to meet the unique needs of horse people. Risk Management and related education are also areas of interest and activity.

This course is usually scheduled for the fall semester.

Registration is limited to 60 students. There are no international student fees and we welcome students from across the world.

Current course registration details can be found at our course registration page for Equine Business Management

Ready to Register?

Current course registration details can be found at our course registration page for Equine Business Management

Equine Business Management can be taken as a single course or as an  elective course in the Diploma in Equine Studies and a required course in the Certificate in Equine Business Management

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